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Airasia offers the lowest fares online to over 120 destinations across asia with numerous flight we have the cheapest air fare for you to fly on the world’s. About the product air asia is a low cost airline based in kuala lumpur, malaysia it operates scheduled domestic and international flights and. Air asia marketing strategies introduction of the product name of the company: air asia berhad about the product air asia is a low cost airline based in. 33-35 bangunan systematic,jln hang lekiu, 50100 kl segi college kuala lumpur (sckl)principle of marketingexecutive summarythere are 4 marketing mix for air asia such as product, price, place and promotion. Product and service failures can lead to many undesirable consequences for organizations in the case of air asia that is the subject of the present study. Product and service air asia has been customizing its products and services and from business management at lse. -focusing on retaining market share despite the instability in the market created by new market entrants -focuses on differentiation (premium price paid for the comfort offered to passengers by cabin crew service) - product extension : firefly -to compete in budget airline industry against air asia.
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